Money and entitlement
How much does Etch Studio cost?
Last reviewed:
Analysis
Full breakdown
When last reviewed on 2026-09-22, the public checkout at studio.etchbuilder.io/purchase showed $49/month. That page did not publish a separate price for lifetime-deal holders or other early backers.
What is officially known today
On the August 25, 2026 stream, Geary said Studio pricing was not yet final:
“We're not 100% on the pricing for Etch Studio yet. It's going to be insanely cost-effective.”
The public checkout showed $49/month when this page was last reviewed.
Geary also said on the same stream that the Etch Connector would carry no add-on fee and that he was considering bundling ACSS:
“ACSS could just be bundled with it … it's just part of the workflow.”
Confirm whether ACSS is included in the current checkout before you subscribe.
What a multi-tenant Etch actually costs (analysis)
On the August 25, 2026 stream, Geary explained that EtchWP plugins cost nothing to deploy infinitely, while Studio has direct cost because the vendor operates and maintains the database. Media storage uses Cloudflare R2. One-click publish connects to the client's Cloudflare account.
The table below is analysis of cost layers, not a vendor invoice. It maps what should be billable in a multi-tenant Etch versus what Studio charges for today.
| Layer | Who should pay | Studio today |
|---|---|---|
| Canvas / UI | LTD / annual — software already shipped | Same UI, second checkout |
| Editor compute | Amortized across tenants | Bundled into the subscription |
| Database | Usage hosting — the cost Geary named on Aug 25, 2026 | Vendor tenant; no export of the project |
| Media (R2) | Storage that scales with uploads | Vendor-operated R2 |
| Published site | Client Cloudflare (Aug 25, 2026 demo) | Hosting can sit on the client |
| Lock-in premium (not a cost) | Not a billable layer | Editing stays in the vendor app |
A hosting fee for database, media, and compute is justified. A second product entitlement for the same Svelte canvas is not — especially for people who already funded EtchWP through lifetime or annual licenses. See Is Etch Studio included in the lifetime deal? for the entitlement question.
What LTD holders were owed instead
On the same stream, Geary described a unified dashboard as a goal, not a shipped feature:
“Think about a unified dashboard where your studio projects and your WordPress projects show up all at once … that would be phenomenal.”
If that dashboard ships, LTD backers should not need a monthly fee to access a unified environment they already funded. A self-hosted non-WordPress option should exist as well — same canvas, their host, not a rented tenant. The constructive shape for people who already paid:
- One Etch app endpoint where LTD holders see all their sites — WordPress and hosted — in one place, without a second checkout.
- The app works as it is. Optional self-host of the published site (already true for Cloudflare and ZIP output) and, later, a self-hosted non-WordPress editor.
- Bill usage hosting, not a monthly fee for the canvas.
That is the path described in The version of Etch Studio that would have kept everyone. For what you can self-host today versus what stays rented, see Can you self-host Etch Studio?.
What the community said before checkout
In mid-September 2026, members in the vendor's community discussed roughly $45 to $50 per month for Etch plus ACSS with unlimited sites. Checkout later went live at $49/month on the public purchase page when last reviewed on 2026-09-22.
What is not included
Etch lifetime deals ended July 15, 2026. They cover the WordPress plugin, not Studio. Any Studio subscription is a separate purchase on top of whatever EtchWP license you already hold.
What to ask before subscribing
Before paying at studio.etchbuilder.io, ask: what happens to your project if you cancel, do you get a Git repository or only compiled files, and does the price include ACSS or require a separate entitlement. See What EtchWP backers were promised for the promise record those questions sit against.
Quick answers
Frequently asked questions
- Has Etch Studio pricing been announced?
- When last reviewed on 2026-09-22, the public checkout at studio.etchbuilder.io/purchase showed $49/month. That page did not publish a separate price for lifetime-deal holders or other early backers. On the August 25, 2026 stream, Kevin Geary said pricing was not 100% decided.
- Is there a discount for Etch lifetime deal holders?
- When last reviewed on 2026-09-22, the public checkout at studio.etchbuilder.io/purchase showed $49/month. That page did not publish a separate price for lifetime-deal holders or other early backers. On August 25, 2026, Geary confirmed the LTD covers etch for WordPress only and does not include Studio.
- Will ACSS be included in the Studio subscription?
- On the August 25, 2026 stream, Geary said he was considering bundling ACSS with Studio as part of the workflow. ACSS is built for WordPress and requires a PHP-to-JS conversion for Studio. As of September 2026, confirm current bundle terms at studio.etchbuilder.io before subscribing.
- How does Studio pricing compare to other AI builders?
- At $49 per month per the public checkout when last reviewed, Etch Studio sits above many hosted AI builders and local IDEs that offer free tiers and paid individual plans typically under $20 per month. The comparison question is whether the hosted Svelte canvas justifies the recurring bill versus leaving with a Git repository elsewhere.
- What actually costs money in a multi-tenant Etch?
- On August 25, 2026, Geary named operating the database as Studio's direct cost, plus vendor-operated media on Cloudflare R2. Editor compute amortizes across tenants. The Svelte canvas was already funded by lifetime and annual customers. Published-site hosting can sit on the client's Cloudflare account — not a reason to rent the same UI twice.
- Why not just charge hosting to LTD holders?
- Usage hosting for database, media, and compute would recover the cost Geary named without a second product. Studio instead requires a new subscription for the same Svelte canvas and keeps editing in the vendor tenant. See the one-app architecture page for the shape that would have kept LTD owners whole.
Evidence
Sources used
YouTube streams
- WDD LIVE 128 (Aug 25, 2026) — 2026-08-25
Analysis
- Etch Studio checkout (studio.etchbuilder.io) — 2026-09-22
Community discussion
- Vendor community discussion (mid-Sep 2026) — 2026-09-16
Where this leads
The path they skipped
One Svelte app with adapter-based backends — WordPress headless, SQLite, or Postgres — and hosted or self-hosted output. Same canvas, no second checkout.
Keep reading
Related pages
Is Etch Studio included in the Etch lifetime deal?
No — confirmed on stream. LTD covers the WordPress plugin only.
Last reviewed
The version of Etch Studio that would have kept everyone: one app, three backends
Analysis: one Svelte canvas with adapter-based backends — the path they skipped.
Last reviewed
Can you self-host Etch Studio?
Not currently — Geary said self-host is possible but unknown; hosted was chosen as controlled.
Last reviewed
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